Services
E-commerce and Shopping
Google Shopping, Performance Max and Microsoft Ads Shopping campaigns, structured by brand, category and margin, with bidding tied to revenue, ROAS and profitability.
Merchant Center and product feeds
Feed health, disapprovals and diagnostics, plus feed optimization: titles built from search data, product types, custom labels, attributes and supplemental feeds.
B2B and lead generation
Google Ads, Microsoft Ads and LinkedIn campaigns built to generate qualified leads, measured against lead quality, CRM data and pipeline rather than form fills alone.
Search
Google Ads and Microsoft Ads search campaigns: account structure, keyword and search-term research, ad testing and AI Max, managed to CPA and revenue targets.
Paid social
Meta, LinkedIn, TikTok and X campaigns for prospecting, retargeting and account-based targeting, connected to the same conversion and revenue data as search.
Measurement and reporting
Conversion tracking, attribution analysis and clear, consistent reporting, with data from every ad platform brought together into one daily view.
How I work
- Full transparency
- You own your ad accounts and data, and see every change, every cost and every result. Nothing is hidden behind summary numbers.
- Research before decisions
- Every change is based on data and analyzed in detail, down to campaign, product and search-term level.
- Reliability over time
- A consistent, documented process built on nearly two decades of hands-on account management, with regular reporting on what changed and why.
Let's talk
Tell me about your business and goals.